&Simple
                Visual identity system & collateral.
Concept & design.


                &Simple is a Scandinavian consultancy focussing on deep engagement with family-owned businesses. Their dynamic approach is centred on thoughtfulness, trust and of their consultants being »friends of the family.«
                The core ideas of the visual identity are used to convey the complex and attentive manner of a working relationship. The compositions are flexible, fresh and slightly unconventional.

JacobLindblad_&Simple_Type_01_B2JacobLindblad_&Simple_Type_01_B2
JacobLindblad_&Simple_Letter_01_B3JacobLindblad_&Simple_Letter_01_B3
JacobLindblad_&Simple_Logowall_02_02JacobLindblad_&Simple_Logowall_02_02
JacobLindblad_&Simple_Poster_02_AJacobLindblad_&Simple_Poster_02_A
JacobLindblad_&Simple_Poster_01JacobLindblad_&Simple_Poster_01
JacobLindblad_&Simple_Notebooks_01JacobLindblad_&Simple_Notebooks_01
JacobLindblad_&Simple_BusinessCards_04JacobLindblad_&Simple_BusinessCards_04
JacobLindblad_&Simple_Publication_01JacobLindblad_&Simple_Publication_01