Nina Petersen Consulting
Visual identity system, website, collateral, art direction of photography.
Concept & design. Spring/Summer.
Nina Petersen is a business consultant offering her services to organisations in need of strategic design for change management challenges. She is a one-woman-army with a fluid approach to process-oriented counselling.
The visual identity had to communicate that, and set her apart from the bulk of large-scale, generic consultancies: Consistent use of a single color combined with a simple, strong graphic symbol, both spelling out her company’s initials and an idea about her idiosyncratic approach.